Marketing professionals cannot afford to ignore the marketing story

Author: Cui Mingli (Editor)
Publisher:
Publish Date: 2005-05-01
Features: Marketing is an applied science built upon the foundations of economic science, behavioral science, and modern management theory. Many marketing books focus heavily on theory, which can make the learning process feel dry and complex for general marketers. This book takes a unique approach by using marketing stories to explain marketing theories, making them easy to understand and digest. It aims to provide a highly readable, engaging, and informative book for marketing professionals or those preparing to enter the field. The book is divided into eight parts: Mindset, Competition, Brand, Customer, Advertising, Techniques, Innovation, and Philosophy, featuring 92 classic marketing stories. You can read them as entertaining anecdotes during your leisure time, allowing you to relax while gaining a proper understanding of the fundamental principles of modern marketing, consciously grasping the general patterns of marketing work, adjusting your mindset during marketing efforts, improving your work efficiency, and maximizing your sales revenue.