Author: Taiwan Image Strategy Alliance (Editor)
Publisher:
Publish Date: 2003-04-01
Features: As we move from the era of diverse identity recognition at the end of the 20th century to the strategic integration of image strategies in the 21st century, the publication of the Taiwan Image Design Yearbook is a timely review and witness. This yearbook includes 100 case studies, which are only a portion of the projects guided and executed by the Taiwan Image Strategy Alliance over the years and do not represent the entirety of Taiwan's CI engineering. However, the inclusion of diverse and varied case studies, along with the recognition of their execution effectiveness, is sufficient to provide certain reference value. From the perspective of marketing and communication, we emphasize not just simple visual identity design, but rather an "image strategy" that aligns with integrated practical benefits. This is also the positioning and development focus that the Taiwan Image Strategy Alliance adheres to and strives to achieve.
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