Self-taught MBA

Author: [US] Dorie Kottman Victoria Griffiths Glen Rifkin
Publisher:
Publish Date: 2005-05-01
Features: 10 areas to master MBA skills without a teacher:
1. Innovation – Continuously improving products and services to make them more refined.
2. Sustainable Business – The purpose of a business is not just to make money but also to contribute to society.
3. Accounting – Accurate financial information is the key to the existence of the capital market.
4. Strategy – For a business, strategy is to set the direction of the company to make thinking clear.
5. Management – Good managers learn more from employees than they teach.
6. Human Resources – The smartness of a smart business lies in the ability of its members to share knowledge with each other.
7. Leadership – Self-growth is the cornerstone of successful leadership.
8. Marketing – Marketing and advertising are long-term investments, not expenses.
9. Communication – Success or failure depends on communication.
10. Execution – The best way to learn is to study others' mistakes and avoid repeating them.
The purpose of this book is simple—to help readers achieve greater success. My goal is to help readers change their perspective, disrupt their thinking, broaden their horizons, and view the world from a completely new and unconventional angle.
This book also has another purpose. Although it is a serious, thoughtful, and profound book, it is not without a touch of fun. You can think of this book as a confidant and consultant you can turn to at any time. It always has something to say, sometimes laying out points clearly, sometimes arguing logically, rarely hesitating or being ambiguous. You can think of this book as a tool to refresh your thinking. Whenever you encounter a tough problem, you can use it.
This book is filled with "big ideas" but focuses on practicality. You can open this book at any time and read through it. If you can enjoy this book in these ways, then our purpose is truly achieved. If you place this book on the bookshelf behind your desk, it can still serve you at any time.
Online services and information are indeed powerful and practical, but—using an old advertising slogan from a diamond brand—books are timeless. Mastering MBA Skills Without a Teacher is designed to be used frequently and deeply. The book is organized in a way that reflects how ordinary people conduct business and think, supplemented by brief excerpts from important works. Each section contains both novel insights and everyday wisdom and ideas on how to run a better business. Each article is written by an author with deep insights.
You can use this book in three ways:
First, read it page by page.
Second, keep it handy. Whenever you need ideas or new inspiration, you can pick it up and let it spark your imagination and creativity.
Third, keep it handy. It can help you solve the problems you encounter or give you a basic understanding of the current topic.
The first two methods are clear and need no further explanation, but the third method requires you to first understand the problem or conflict you are facing and then find the corresponding chapter to seek advice. Each section of the book explores a type of business problem. This book is filled with "big ideas" but focuses on substance, making it a tool to help you refresh your thinking whenever you encounter tough challenges.