Close proximity with customers (China-Europe Management New Series Translation Collection - Customer Relationship Management)

Author: Paul Temporal (USA), Martin Trott (USA)
Publisher:
Publishing Date: Not available
Features: The consumer market is constantly changing, even stable customer relationships can be shaken. So, how can you make your customers loyal to you? How can you increase market share and enhance brand value? The answer is here. Paul Temporal and Martin Trott, two experts with rich international experience, reveal the secrets of creating brands through customer relationship management (CRM) costs for you. This book provides numerous practical tips to help you build lasting relationships with customers and make them forever love your brand. The companies featured in the case studies are located all over the world, including:
Bank of Britain (UK), Mercedes-Benz (Germany), Buz (Switzerland), Nestlé (Switzerland), Pan Pacific Hotel Group (Pan Pacific), Sony (Japan), its4me, Texaco Oil Company