Author: Yan Shuxiang
Publisher:
Publish Date: 2005-05-01
Features: Regardless of how different the times are or how unique the enterprises are, there are unchanging principles amidst change, and commonalities within individuality. Success, excellence, and enduring legacy of enterprises can be sought through rules and secrets. For these principles, those who follow them thrive, while those who do not perish. Based on research findings from both domestic and international studies, this book summarizes and refines ten universal guiding principles for entrepreneurs and managers. These ten principles are only a part of the topics covered in this book. The author's intention is not to argue "why these principles are what they are," but to point out "what they are" and "how to apply them." This may be the difference between this book and such international classics as Good to Great and Built to Last. Having personally engaged in enterprise management in the business world for many years, I deeply realize that for entrepreneurs and managers, what is truly crucial is not "why," but "what" and "how to use." The ten principles in this book are:
Principle 1: Choose the right industry, plan meticulously.
Principle 2: Set clear goals, dare to be bold.
Principle 3: Strategic planning, strategic management.
Principle 4: Strategic operations, strategic alliances.
Principle 5: Super strategic, strong competitive edge.
Principle 6: Embrace action, win with speed.
Principle 7: Stay close to customers, put service first.
Principle 8: Be unwavering, execute effectively.
Principle 9: Keep pace with the times, continuously innovate.
Principle 10: Seize the right opportunity, change at the right time.
10 Principles of Excellence Company
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