Brand Planning

Author: Chen Fang
Publisher:
Publish Date: 2005-05-01
Features: The world economy has entered an era of global grand strategy and planning. As an emerging, independent, and comprehensive applied science, planning studies have continuously been enriched, refined, and developed amidst the tide of the market economy. The second edition of this book was revised while retaining the majority of the content from the previous edition. The added content is based on the author's reference to a large number of books, periodicals, and other materials on planning theory and practice both domestically and internationally. Combined with the author's practical experience in marketing planning over the past decade, as well as insights gained from research institutions such as the Military Academy of National Defense and Peking University, and grounded in traditional Chinese military strategy, modern systems engineering, and historical studies, the book applies theories such as strategic studies, systems engineering, postmethodology, and self-organizing science. Especially drawing on the author's experience in serving over a hundred renowned enterprises in the past five years, it provides an in-depth exploration of the principles, methods, steps, and principles of planning.