Hotel Public Relations

Author: Yu Chunrong
Publisher:
Publish Date: 2002-05-01
Features: This book is a supplementary teaching material for hotel service programs in secondary vocational schools nationwide, organized and compiled by the Vocational Education Department of the State Education Commission. It is a planned textbook by the State Education Commission.///The main content of this book includes: an overview of public relations, the constituent elements of hotel public relations, the functions of hotel public relations, the practical aspects of hotel public relations, and the implementation of hotel public relations. To facilitate teaching and help students deepen their understanding, case studies and analyses are provided at the end of the book. The content is highly targeted, detailed, and reliable.///In addition to serving as a textbook for vocational high schools and secondary vocational schools specializing in hotel service, this book can also be used by hotel practitioners and managers for self-study.