Creativity in the Company: An Action Guide for Innovative Organizations

Author: Moqi
Publisher:
Publish Date: 2005-05-01
Features: The Company of Creativity offers practical and profound insights on how to build an organization that allows creativity and innovative thinking to permeate the core activities of the company. CEOs who want to delve into the subject would do well to start by reading The Company of Creativity! — Bob Pyle
The Company of Creativity will help you break through fixed thinking patterns and establish new, more beneficial connections. The book clearly outlines how to revitalize your company through innovation. — Adrian Slywotzky
Make creativity and innovative thinking permeate the core activities of your company. The author proposes a creativity framework tailored to the unique needs of the company. Under the guidance of this framework, readers can master the four dynamic forces of the creative process: motivation, curiosity and fear, breaking and building connections, and evaluation. The Company of Creativity addresses the following questions: How to rehydrate the creative source; how to unleash creativity in all aspects of work; how to strengthen the awareness of interaction with the company; how to shape an environment that maintains creativity; how to spark daily innovative energy and set long-term goals; and how to lay a solid foundation for the transformation of ideas. This book is a summary of our 25 years of experience in helping individuals, groups, and companies become more creative. Our clients include both century-old Fortune 500 companies and emerging, risk-taking startups. The book incorporates insights from practitioners of corporate creativity, clients, and others, as well as unique perspectives from creativity research experts. Their thoughts have enabled them to achieve breakthroughs in the field of nascent research.