Managerial Economics (10th Edition)

Author: Hesche
Publisher:
Publish Date: 2005-05-01
Features: This is a classic management economics textbook that entered China. Mark Hesche's 10th edition of "Management Economics" has been meticulously revised to adapt to the requirements of actual business decision-making in light of a series of economic environmental changes in the new millennium, such as the information economy, global economic integration, and rapid technological development. One of the key features of this book is treating the firm as an inherent unity, on which a basic value model is constructed to integrate the company's finance, marketing, human resources, production, and other aspects. This integrated research approach reflects the author's writing purpose of emphasizing theoretical frontiers and staying close to management decision-making. The second feature of this book is its emphasis on the applied nature of management economics, focusing on linking theory with practice. All the content in the book, whether theoretical, methodological, or decision-related, is based on facts and specific contexts, thereby enhancing the reader's hands-on skills. The target readers of this book are undergraduate and MBA students, as well as readers interested in management economics who wish to study independently.