Buried Treasure of Business: Activating New Secret Weapons in Business Warfare: Patent Rights

Author: Kevin G. Rivette
Publisher:
Publication Date: 2002-09-01
Features: This book is a top-tier, strategically significant work. Patent rights are the "intellectual bomb" of tomorrow's business wars, and this book undeniably serves as the best guide to "manufacturing" and "detonating" this bomb to gain a competitive advantage. In today's increasingly fierce business battles, intellectual property (patent rights) is shifting from an overlooked legal tool to a strategic weapon in commercial warfare. This book peels away the veil of mystery surrounding the use of patent rights in modern business competition, uncovering the immense value and powerful competitive strength hidden within a patent rights portfolio. Companies can no longer afford to ignore the growing influence of patent rights in business competition. In the past, people fought for markets and raw materials. Previously, CEOs feared that their competitors would defeat them in the market or produce more products than them. Now, they might have more reason to worry about competitors securing exclusive patents for certain technologies or even owning entirely new business domains that can dominate the market. The book cites numerous case studies, revealing how some of the world's most successful companies—such as Intel, Microsoft, Lucent, and Xerox—have leveraged patent rights to capture and protect market share, defeat competitors, and thereby increase corporate revenue and shareholder returns, ultimately enhancing their competitive edge.