Book marketing

Author: (English) Allison Beaufort
Publisher:
Publish Date: 2004-08-01
Features: In the competitive book market, how to conduct effective book marketing? This book provides you with a marketing practice guide. Unlike general book marketing books that only focus on "marketing," this book studies book marketing against the background of the entire publishing process, including book design, printing, budgeting, etc. It explains all the knowledge you need to know in the field of book marketing in an easy-to-understand and practical way. The book contains many creative suggestions that can be put into practice immediately. You will learn how to improve the response rate of mailing promotional materials, how to develop the potential of sales personnel, how to plan to activate general, educational, and academic market classification book markets, and so on. Highly practical and actionable. Book marketers can gain specific guidance from the book, and business and management personnel at all levels of the publishing industry can also find inspiration from it.