Press Secretary Practice

Author: Du Jiang / Qiu Peihong / Zhao Ying (editors)
Publisher:
Publishing Date: 2005-05-01
Features: The book consists of 6 chapters and over 20,000 words, elaborating on the evolution, significance, nature, and role of the spokesperson system; the qualities and responsibilities of spokespersons; the organization and implementation of press conferences; and how spokespersons can handle emergencies. It also includes appendices such as checklists for press conference preparation, general etiquette for spokespersons, and common knowledge of international etiquette. The content is rich and well-documented, featuring clear arguments supported by numerous examples. It is currently one of the most comprehensive and detailed monographs in China on the principles and techniques of press work. The book covers topics such as the principles and development of spokespersonship, the qualities of spokespersons, their duties and responsibilities, operational techniques for press conferences, and how to respond to news emergencies.