Advertising competition

Author: Zhang Haichao
Publisher:
Publish Date: 2002-03-01
Features: This book is one of the "Broad Perspective Series on Media Management," exploring and elaborating on the development of China's television advertising market competition from multiple aspects, including the reality and response of the television advertising market, the analysis of the advertising situation and the operation of television advertising, the reorganization of core resources for advertising operations, and the standardization of China's advertising agency system.