Favorite brand

Author: (USA) Roberts
Publisher:
Publish Date: 2005-04-01
Features: This book will provide new ways of thinking for marketers (even those with extensive experience) to build brands. It guides readers to use mystery, sensory enjoyment, and intimacy as tools for brand building, offering practical insights on how to leverage emotions, respect, and love. It also provides concrete case studies of beloved brands transforming from concepts into reality. Great brands must cultivate irrational loyalty from consumers to stand out among the millions of other brands that fade into oblivion. The secret to becoming a beloved brand lies in harnessing the powerful influence of these three elements—mystery, sensory enjoyment, and intimacy. Only by unwaveringly pursuing them can companies create beloved brands—the future of brands.