Strategic Management

Author: Lin Jianhuang
Publisher:
Publish Date: 2005-04-01
Features: People often have a common confusion about strategy: Strategy is important, but it feels difficult to grasp the basic concepts of strategy, and they often feel unsure about how to practically carry out related strategic management work. To address such issues, this book focuses on the "what" and "how" of strategic management. In the "what" section, it covers the fundamentals and all important theories of strategic management; in the "how" section, it introduces related concepts primarily from the perspective of the strategic management process. In the exposition, the author closely integrates the forefront of strategic management, using his profound expertise in strategic research to analyze the causes and consequences of the development of strategic theories. Exquisite arguments are abundant: an overview of strategic management theory, the basic principles of ethical decision-making, the fundamental strategic types of Miles and Snow, global strategic positioning, and more. This book is an indispensable masterpiece for college and university students, practitioners, and senior managers interested in strategic management, particularly suitable as a textbook for MBA and EMBA strategic management courses.