Competitive Intelligence Complete Guide (2nd Edition)

Author: Tyson Wang Yu et al.
Publisher:
Publish Date: 2005-03-01
Features: An efficient and timely competitive intelligence system should be able to sensitively detect external stimuli of significant importance to a company's competitive activities (whether abnormal actions by competitors or minor changes in the competitive environment), and then transform these stimuli into intelligence that enables decision-makers to take action. This book combines theory and practice, progressing from simple to complex, and gradually helps businesses establish an economically effective CI process. — Gan Chunhui
This book is the crystallization of Mr. Kirk W. M. Tyson's 25 years of experience in strategic work, serving as a personal coach for business managers. It comprehensively introduces the analytical process of strategic intelligence:
● How to properly and objectively evaluate the level of demand for competitive intelligence;
● How to design the implementation process of competitive intelligence;
● How to organize a competitive intelligence team to concentrate people and intelligence, striving for effective information collection, analyzing the company's competitive strength, and formulating and timely adjusting strategies.
The book consists of 14 chapters, covering main topics such as:
Designing the CI process, assessing needs, designing execution plans, organizing CI teams, collecting internal and external information, analyzing competitive situations, gathering intelligence, and protecting corporate secrets.
This book is suitable for all business enterprises and management personnel in other organizations, entrepreneurs, independent business consultants, research sales personnel related to industrial development strategies, as well as college and university professors and students taking strategic management courses. It can also serve as a reference book for strategic management courses, training materials for business managers, and is equally applicable to investors who wish to master their own destiny through competitive intelligence management, as well as self-learners who want to learn competitive intelligence analysis methods.