IBM: On Demand

Author: Chen Wan Guo Xiwen
Publisher:
Publish Date: 2005-03-01
Features: IBM's corporate spirit is unparalleled in human history. No company has had the same impact on the global industry and human lifestyle as IBM has and will continue to have. —Time Magazine, USA
IBM is the true of the computer industry; after all, it nurtured me. —Bill Gates, Chairman of Microsoft
IBM, this "dancing elephant," commands worldwide attention with every move. It is well-known that from the Apollo spacecraft, which marked humanity's first moon landing in 1969, to the Space Shuttle Columbia's successful launch in 1981, all embody IBM's unparalleled wisdom. Many Americans often say when discussing IBM: "IBM is the nation's treasure." Despite facing storms and challenges, the power of belief has enabled IBM to continue its glorious journey. From the "Watson Philosophy" in its early days to today's "On Demand," IBM, this "blue giant," is still marching into the future with its unique dance steps. This book not only describes the authentic corporate culture and stories of IBM but also interprets the nearly religious source of belief that has been formed within IBM since the days of its founder, Thomas J. Watson.