Author: Clement Greenberg (USA), translated by Wang Huayu
Publisher:
Publish Date: 2003-07-01
Features: This book covers all stages from formulating market-driven M&A plans before the merger to implementing integration processes after the merger. It demonstrates how to focus on the long-term growth of the enterprise rather than cutting costs in the short term to achieve immediate corporate gains. The book's strength lies in integrating numerous real-world cases (both failed and highly successful M&A cases) and conducting in-depth research on them, while also incorporating thorough comments from major M&A experts.
Mergers & Acquisitions Winning Strategy: A Practical Guide to M&A Planning and Integration Strategies
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