Introduction to Sports Public Relations

Author: Li Wanlai
Publisher:
Publish Date: 2005-06-01
Features: This book elaborates on various public relations activities of sports organizations, public relations for sports event bidding, public relations for sports events, public relations for social sports, public relations for sports sponsorships, public relations for sports celebrities, public relations for international sports, public relations for sports crises, and sports public relations etiquette.