Start a Business: A Guide for Entrepreneurs to Found and Manage New Businesses: Fifth Edition

Author: (USA) Stolz
Publisher:
Publish Date: 2002-06-01
Features: This book discusses many company cases and their entrepreneurial histories. These companies vary in type, each having encountered unique challenges that should be of interest to readers. The companies featured in the cases now have sales of billions of dollars, while some are relatively smaller. However, every entrepreneur has overcome countless difficulties in choosing products, markets, and raising funds. In my opinion, perseverance, imagination, and sales skills are key qualities for successfully starting a business.