VIS Design New Style

Author: Li Wei
Publisher:
Publish Date: 2003-01-01
Features: The original intention of the "New Perspectives" design series is to capture the subtle changes brought about by these new transformations through different "perspectives," against the backdrop of the era's transformation and from the cultural level that directly influences design fashion. "New" is our criterion; "new" refers to new concepts, new thinking, and new trends. For each "perspective," we do not aim for grandeur or comprehensiveness; instead, we strive for being small, refined, and in-depth, which is an extremely challenging task that requires continuous effort. We may not be able to depict a clear picture for the readers at every level, but we hope to outline a general framework, provide a line of thought, showcase a new mental space, leave some insights, and spark a bit of inspiration. That would already achieve the original purpose of the "Design New Perspectives" series. We hope to do so and do even better.
Focusing on the theoretical level and depth of the series is a key point, as is showcasing a moderate number of successful design examples from around the world today. The goal is to use vivid and intuitive visuals to substantiate the concepts and viewpoints presented in the books, while also highlighting the style of creative expression from specific historical periods and certain new ideas, providing readers with a direct visual experience and leaving them with space for reflection.
Cultural connotation is the lifeblood of design. The relatively underdeveloped Chinese design industry and design education, in particular, need the nourishment of culture, theoretical guidance, and conceptual exchange. Only in this way can we catch up with the pace of the times and leverage our traditional cultural strengths to present a brand-new face of Chinese design culture in the 21st century.