Graphic Design New Concepts

Author: Lü Xi
Publisher:
Publish Date: 2003-01-01
Features: Text, the text we have become so familiar with over the years seems to have become strange. It smiles sometimes, appears indifferent at other times, serene and elegant, or confused and frenzied. Flashing neon lights, dense billboards, large and small packages and bags, various newspapers and magazines, including the ever-changing television, multimedia, and many other media—what kind of world filled with text have we fallen into? It seems we can know everything happening in the world, yet we still feel very confused. As long as humans coexist with language and text, the pursuit of the truth behind visual and aesthetic efforts will continue forever. One of the most important steps in the course of civilization is the emergence of text. Thousands of years have quietly passed, and thousands of years of world culture, carried by text, have told us story after story of ancient civilizations. When the history of world civilization unfolds before us clearly, we can’t help but be amazed. The path of text development is so long that it’s hard to pinpoint its origin, but they show such diversity and vitality, fully reflecting the spirit of each era and every step of cultural progress. Time flies, and now, we can truly hear the footsteps of the new century.
Text, the text we have become so familiar with over the years seems to have become strange. It smiles sometimes, appears indifferent at other times, serene and elegant, or confused and frenzied. Flashing neon lights, dense billboards, large and small packages and bags, various newspapers and magazines, including the ever-changing television, multimedia, and many other media—what kind of world filled with text have we fallen into? It seems we can know everything happening in the world, yet we still feel very confused.
Many commonly used fonts in the current era have long given people conventional impressions. Therefore, in the face of an information-saturated and commercially competitive reality, creative text design has become increasingly important. How to use this simple symbolic element of text to create a strong visual order and convey information while expressing ideas—this is what we have been pursuing. This means the difficulty of "breaking through" in design—breaking through existing modes of thinking, breaking through existing forms of expression, and breaking through existing impressions.
Indeed, the development of each era, the progress of every civilization, and the advancement of every design trend all imply an endless pursuit of fonts in terms of form, style, aesthetics, and more. This also requires continuously innovating and renewing the conceptual creation and application of text. The life of text is infinite; it occupies eternal time and space. We also always believe that wisdom is limitless, dreams are limitless, and creativity is limitless. As long as humans coexist with language and text, the pursuit of the truth behind visual and aesthetic efforts will continue forever.