New Culture of Business Card Design

Author: Wang Zhengduan
Publisher:
Publish Date: 2002-12-01
Features: Pursuing a certain theoretical level and depth is a key focus of the series, while showcasing a moderate number of successful design examples from around the world is another important point. The goal is to use vivid and intuitive visuals to substantiate the concepts and ideas presented in the books, while also concentrating on displaying the characteristics of certain specific historical periods and innovative creative expressions, providing readers with a direct visual experience and leaving them with space for reflection and appreciation. Cultural connotation is the lifeblood of design. The relatively underdeveloped Chinese design industry and design education urgently need the nourishment of culture, theoretical guidance, and the exchange of ideas. Only in this way can we keep pace with the times and leverage our traditional cultural strengths to present a brand new face of Chinese design culture in the 21st century.