Author: Liu Youlin
Publisher:
Publish Date: 2002-06-01
Features: Advertising and marketing research, which has evolved from market research and marketing research. Due to the continuous development of the market economy, advertising, and marketing environment, advertising and marketing research has also continued to develop. Additionally, due to the different perspectives and understandings of researchers, there are various interpretations of advertising and marketing research.
Advertising and Marketing Survey (Advertising Practice Operations Series)
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