Here is the English translation of the given content: "Corporate image new strategy" The translation maintains the original structure and meaning of the phrase, ensuring that all Chinese characters are accurately converted into their English equivalents.

Author: Wang Xiuying
Publisher:
Publish Date: 2002-06-01
Features: This book tells the decision-makers and managers of enterprises when is the best time to invest in CIS for the company, and how to grasp the systematic process of enterprise CIS operation. It helps planning and consulting practitioners adjust their overall thinking on enterprise CIS operation, master specific methods of planning enterprise CIS, and ensure that their planning results better align with market conditions and corporate requirements. As a guide for CIS enthusiasts and researchers, this book presents systematic knowledge of enterprise CIS implementation, proposes a complete CIS operational procedure, and conducts qualitative and quantitative analyses of the input and output of CIS operation, thereby ensuring readers gain a comprehensive and profound understanding of CIS principles and methodologies, laying a foundation for cultivating themselves into CIS experts.