Research Methods in Business

Author: China Taxation Press
Publisher:
Publish Date: 2005-04-01
Features: Enterprise research involves how to collect and analyze data to help managers understand various issues of the enterprise, and research methods for enterprises are effective tools for providing information. In the field of enterprise research, data collection methods include surveys, experiments, and observation. Through these methods, researchers can collect the required data, analyze and apply it, understand the environment faced by the enterprise, and then, through effective strategies, solve enterprise problems and meet consumer needs, making the enterprise more competitive. This book is divided into five parts, using an easy-to-understand and illustrative approach to explain terms that are difficult to understand in enterprise research. Part One introduces the basic concepts of enterprise research; Part Two explains research design related to topics; Part Three discusses data sources and analysis; Part Four covers data preparation, analysis, and presentation; and Part Five addresses ethical issues. In terms of statistical techniques, this book provides detailed explanations and discussions on how to use software packages for statistical analysis.