General Principles of Media Management and Operation

Author: Zhou Hongduo
Publisher:
Publish Date: 2005-03-01
Features: Media Management and Operation: An Overview starts from the basic knowledge of general management and operation, and deeply analyzes the core theories and operational techniques of media management and operation. The main content includes the interaction between media operation and media management, as well as the strategies to be adopted. It also covers the operation and management of media markets, media production, media products, media capital, and the establishment of a media operation and management system with Chinese characteristics. Media Management and Operation: An Overview is the first volume of the Media Management and Operation series, offering a relatively profound analysis from theoretical and macro perspectives on some issues related to media management and operation at a macro level. For example, it addresses issues such as the scientific concept of management, management philosophy, and the relationships and specific responsibilities among leaders, operators, and managers. The purpose of media management and operation is to maximize profits through the scientific allocation of media elements. To ensure this goal is achieved, several common-sense issues must be addressed from both theoretical and operational perspectives as soon as possible, given the current state of China's media industry. These issues are: First, scientifically establish the concept of the media as a "bridge." Second, scientifically formulate media management and operation strategies; Third, deepen the operation and management of media resources; Fourth, strengthen the cultivation of media management and operation talent; Fifth, establish and improve the media management and operation system.