Newspaper industry operations and management

Author: Zhou Hongduo
Publisher:
Publish Date: 2005-01-01
Features: The newspaper industry is a traditional industry within the media industry system. It has a long history, and people have a deep understanding of its characteristics. Based on the actual situation in China, this book provides a detailed analysis of the positioning strategy, pricing strategy, resource development strategy, as well as the operation and management mechanisms of the modern newspaper industry, focusing on the specific business operations of the newspaper industry.