Radio and Television Operation and Management

Author: Zhou Hongduo
Publisher:
Publish Date: 2005-01-01
Features: The broadcasting and television industry is one of the oldest, most experienced, and currently most profitable industries within the electronic media sector. Based on the relatively late recognition and development of the industry's functional role in China's broadcasting and television sector, and combined with the more advanced operational and management experiences of developed Western countries, this book starts with an analysis of the market in the broadcasting and television industry, focusing on the operation and management of advertising television programs. It specifically examines the cost management of broadcasting and television products, brand management, and the basic experiences of advertising television industry operation and management in other countries and regions. The book consists of eight chapters. Chapter one analyzes several major issues in the operation and management of the broadcasting and television industry from the perspective of its transformation and development process. Starting from Chapter two, it focuses on analyzing the production, efficiency, and effectiveness of broadcasting and television programs, operational institutions, product markets, product quality, advertising in broadcasting and television media, and the marketing and management techniques of television media brand markets. It particularly proposes practical and actionable techniques and methods for the current state of the advertising market and its operation and management.
The competition in the media industry ultimately comes down to a competition of talent. In Chapter six, through an analysis of the human resources and management of broadcasting and television media, this book enables media operators and managers to fully recognize that human resources are the most valuable resources in broadcasting and television media. The effectiveness of human resource utilization, management, and development directly impacts the economic and social benefits of the media.
The broadcasting and television industry is an information industry with strong service-oriented characteristics. In Chapter seven, the book analyzes the issues of service-oriented operation and management in the broadcasting and television industry, providing valuable reference for improving the service awareness and skills of employees in the industry.
In Chapter eight, through an analysis of systematic management in broadcasting and television media, the book helps operators and managers understand that the broadcasting and television media industry is a system that must fully value the role of collaboration. This is of great significance for establishing a sense of large-scale social production in the operation and management of the broadcasting and television media industry.