Judo Marketing: Build Your Business with Wisdom, Not Wealth

Author: Barnes
Publisher:
Publish Date: 2005-02-01
Features: This book is suitable for anyone who wants to build a brand or business but lacks sufficient funds. This was also the situation the author faced when he took over Harry Ramsay's newly launched restaurant in Yorkshire 10 years ago. They began to think deeply, now calling it "Judo Marketing," which is based on the principles of judo—using the brain more than the muscles. This helped them transform a small fish and chips shop into an extremely successful global brand. They have developed a game plan to help your business achieve the same level of success. Join the author's judo practice, learn how to leverage others' strengths, move quickly, and maintain balance, just like the 7 moves in Judo Marketing. Many practical examples are drawn from a complete series of companies, and the author tells the competitive advantages are always possible to find—in no matter how little your funds are.