Five Major Secrets of Management

Author: Yang Peiting
Publisher:
Publish Date: 2005-03-01
Features: These are the five critical issues that determine the fate of a business in enterprise management, namely management system, corporate culture, human resources, marketing strategy, and product development. This book reveals the misconceptions and problems in these five areas and provides in-depth discussions on these five major challenges, offering solutions to overcome them! The book presents new issues and ideas at the forefront of contemporary management and compiles them into the five-volume series "New Management Ideas" based on their evolving trends.
The author has dedicated over 40 years (1963-2004) to the research, teaching, and popularization of management. In the past decade, he founded and edited the magazine "China and Foreign Management." During this period, he conducted extensive research and surveys in domestic and international enterprises and delivered thousands of lectures to leaders and entrepreneurs in businesses and government agencies. He also published numerous influential writings and articles in the industry. While serving as the editor-in-chief of the renowned management magazine "China and Foreign Management," he consistently published one or two articles each month sharing his insights on enterprise management. His writings are concise yet vivid, simple yet profound, and have been highly favored by the business community. At the readers' request, these selected articles have been compiled into this book.
This series of books is rich in content, covering various aspects of business, including the environment, strategy, organization, system, talent, marketing, R&D, corporate culture, and self-protection. To facilitate reading, it is divided into five volumes: "Perspectives on the Business Environment," "Where Is the Business Heading," "The Wisdom of Entrepreneurs," "The Five Secrets of Management," and "The Keys to Business Success," each serving as a standalone series for readers to choose from. The author's writing style is accessible, concise, and focused on solving practical problems, making this a comprehensive and valuable management work suitable for readers at all levels.
"The Five Secrets of Management" addresses the five fatal challenges in enterprise management—management system, corporate culture, human resources, marketing strategy, and product development. The book reveals the misconceptions and problems in these five areas and provides in-depth discussions on these five major challenges, offering solutions to overcome them!