Pricing: The Decision to Create Profit

Author: [USA] Monroe / Sun Zhong
Publisher:
Publish Date: 2005-01-01
Features: A classic work in the field of pricing management! The author was awarded the 2005 American Marketing Association's Outstanding Marketing Educator Award. An innovative masterpiece in the research of pricing theory. The unique aspects of Professor Monroe's work on pricing theory, compared to other writings on the subject, can be summarized in the following four ways:
1. Systematic theoretical framework
Professor Monroe starts by establishing the strategic position of pricing behavior or pricing decisions, providing an economic analysis framework for pricing and psychological and organizational behavior analysis frameworks. He further offers a cost analysis framework for pricing from an accounting perspective.
2. Forward-looking academic content
This book elaborates on the theory and development of pricing decisions, the new opportunities and challenges pricing decisions face in e-commerce activities, and expands the new research findings in economics related to pricing decisions. It emphasizes the importance of information in understanding market behavior and executing pricing strategies.
3. Practicality of technical analysis methods
The book explores pricing decision techniques and methods that have been effectively validated in global business schools and advanced management training programs worldwide. It helps students without practical experience gain insights into real-world scenarios and assists managers facing practical challenges.
4. Innovative strategic approach
It proposes innovative suggestions for holistically improving the level of corporate pricing decision-making. The book summarizes the fundamental principles of pricing methods and offers proactive recommendations on the timing of utilizing different types of information that can be used in pricing decisions.