Author: Zhang Xuesong
Publisher:
Publish Date: 2005-04-01
Features: This book compiles the best works published in the Harvard Business Review since the 1980s, as well as the classics that have been frequently cited. Based on classic decision-making cases from the Harvard Business School, it provides guidance and analysis on the specific decision-making concepts and techniques, aiming to convey the idea that management is decision-making and that decision-making runs through the entire process of management. The book offers dozens of vivid case studies, allowing readers to experience global business wisdom and Harvard decision-making concepts, thereby understanding the essence of decision-making. The book elaborates on the decision-making concepts and techniques in the process of enterprise management and development from six major aspects: corporate strategic decision-making, human resource management decision-making, marketing decision-making, enterprise management innovation decision-making, product development decision-making, and decision-making prevention diagnosis. At the same time, it provides insightful views on how to make smarter decisions. Each aspect is organized into five parts: decision-making tips, classic cases, Harvard decision-making reviews, extended reading, and key summaries, with clear themes and focal points. The purpose of this book is to strengthen and enhance the personal independent decision-making skills of managers when facing decisions and to achieve the effect of learning from one instance and applying it to others. Based on the growing global emphasis on decision-making concepts and procedures, combined with the authority, foresight, innovation, adaptability, and practical guidance of Harvard Business School decision-making, this book is a decision-making reference guide and a decision-making Bible for decision-making before the case for business managers, senior managers, government officials, management college teachers, MBAs, and related management professionals.
Harvard Decision: The Harvard Business School Decision Bible
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