Key Points of Corporate Financial Management

Author: Robert C. Sinha
Publisher:
Publish Date: 2005-03-01
Features: Based on a unique business simulation project, it covers the entire process from the establishment of a new enterprise to the end of years of business operations. At each stage of the company's growth, it provides you with a quick and effective training program. Even the most intelligent business people may not understand what their accountants are talking about, but there's no doubt that you want to understand! How many books on financial management have you flipped through just to grasp the concepts and language? However, this book is different from those. First, this practical guide is not written by an accountant; second, it is based on a unique business simulation project, covering the establishment of a new enterprise and its years of business operations. At each stage of the company's growth, it provides you with a quick and effective training program. During this process, we will introduce all relevant financial principles, models, and procedures, so you will be able to understand:
· What management reports reveal (or hide);
· The difference between cash and profit;
· How to use financial ratios to measure company performance;
· The principles of market dynamics;
· Financial indicators for improving company performance;
· How to determine budgets and conduct project evaluations.
The goal of this book is not to train you to become a financial expert, but to help you understand the basics of financial management and enough related knowledge so that you can finally understand what your accountants are talking about. The book also includes a comprehensive glossary that explains all key financial terms—from EBITDA to NPV to ROVA.
What made you pick up this book? Perhaps you want to strengthen your management of your own company's finances; maybe you want to improve your understanding of your company's financial performance but lack the financial knowledge to know where to start; or maybe you just want to know the current financial status of your business. In any case, you find that discussions with your accountants often seem confusing.
The goal of this book is not to train you to become an accountant, let alone a financial expert. The goal is simply to ensure that you can understand the basic principles of financial management and enough specific knowledge to enable you to make your own analyses and judgments in real-world situations, and to communicate more effectively with those accountants—who remain your financial experts. This book will help you earn their trust and support.