The Key to the Success or Failure of a Business

Author: Yang Peiting
Publisher:
Publish Date: 2005-03-01
Features: This book presents various new questions and ideas at the forefront of contemporary management and compiles them into the five-volume series "New Management Ideas." The author has been dedicated to the research, teaching, and popularization of management for over 40 years (1963-2004). In recent 10-odd years, he founded and edited the magazine "China and Foreign Management." During this period, he conducted extensive research and surveys in domestic and foreign enterprises and delivered thousands of lectures to leaders and entrepreneurs at various levels of government and businesses. He also published numerous influential writings and articles in the industry. While serving as the editor-in-chief of the renowned management magazine "China and Foreign Management" in China, he consistently published one or two articles each month sharing his insights on enterprise management. His writings are concise yet vivid, simple yet profound, and have been highly favored by the business community. At the readers' request, these selected articles have been compiled into this book.
This series of books is extremely rich in content, covering various aspects of enterprises, including their environment, strategy, organization, system, talent, marketing, R&D, corporate culture, and self-protection. To facilitate reading, it is divided into five volumes: "Perspectives on the Business Environment," "Where Is the Business Heading," "The Wisdom of Entrepreneurs," "The Five Great Secrets of Management," and "The Keys to Business Success," each serving as a standalone series for readers to choose from. The author's writing style is accessible and concise, focusing on solving practical problems, making this a comprehensive and fresh management work suitable for readers at all levels.
"The Keys to Business Success" discusses the various causes of business success and failure, crisis management methods, and key experiences. It places special emphasis on the mindset of entrepreneurs and business owners, their life philosophies, and strategies for self-protection, which are rarely addressed in other books.