Where is the company heading

Author: Yang Peiting
Publisher:
Publish Date: 2005-03-01
Features: This book proposes various new issues and ideas at the forefront of contemporary management and compiles them into the five-volume series "New Management Ideas." The author has been dedicated to the research, teaching, and popularization of management for over 40 years (1963-2004). In recent 10-odd years, he founded and edited the magazine "China and Foreign Management." During this period, he conducted extensive research and surveys in domestic and foreign enterprises and delivered thousands of lectures to leaders and entrepreneurs at various levels of government and businesses. He published numerous influential writings and articles in the industry. While serving as the editor-in-chief of the renowned Chinese management magazine "China and Foreign Management," he consistently published one or two articles each month sharing his insights and experiences in enterprise management. His writings are concise yet vivid, simple yet profound, and highly favored by the business community. At the readers' request, these selected articles have been compiled into this book. The series covers a wide range of topics, including corporate environment, strategy, organization, system, talent, marketing, R&D, corporate culture, and self-protection, among others. To facilitate reading, it is divided into five volumes: "Perspectives on the Corporate Environment," "Where Is the Enterprise Heading," "The Wisdom of Entrepreneurs," "The Five Secrets of Management," and "The Keys to Corporate Success," each serving as a standalone series for readers to choose from. This book is a specialized work that discusses business strategy and tactics from multiple angles, focusing on the targets, strategies, and methods of adaptation. Today, Chinese enterprises face the challenges of both rise and restraint, urgently needing strategic adaptation. This book provides a profound discussion on practical countermeasures for this reality.