Champion of Champions: An Interpretation of the Sports Goods Giant Nike

Author: Zhang Zhixiang
Publisher:
Publish Date: 2005-03-01
Features: The only way to beat Nike is to imitate us completely and accurately, then find the differences to attack them one by one. — Phil Knight, former CEO of Nike
In your life, there will always be people who think you can't do this or that. Throughout your life, there will always be people who say you're not good enough, not strong enough, not talented enough. They will also say your height isn't right, your weight isn't right, your physique isn't right—you won't achieve anything. In your life, they will say you're not good enough thousands of times, quickly and firmly. Unless you prove yourself. — Nike slogan
Nike is undoubtedly the king of the global sports market! In the United States, as adults dream of owning a luxury sports car, about 70% of teenagers dream of having a pair of Nike shoes. This book vividly tells the rise and growth of Nike, including its struggles and evasions in the fierce competition of the sports kingdom, as well as its legendary collaborations with countless stars. Additionally, the book reveals Nike's advanced product design philosophy and exceptional marketing methods, explaining its unique corporate culture. The book avoids a purely analytical interpretation of corporate management theories, instead weaving in entertaining stories from Nike's development as it explains, making complex management methods lively and engaging, captivating yet enlightening.