Interpret Sunac

Author: Zheng Aimin
Publisher:
Publish Date: 2005-03-01
Features: Opening chain stores to sell houses, leading the industry with billions, and rapidly reshaping the landscape of Chinese real estate with a "latecomer" attitude; separating the growth value of Chinese cities while fiercely reordering behavior. – By the end of 2004, Soochow stood out among several candidate giants such as Vanke, Shangai, China Mobile, and Gome, and was honored as the "2004 Big·China's Annual New Company" by media outlets such as Newweek, Sina News, and Eastern Television. The award citation is as follows. In the past two years, Soochow's "wolf pack" and their "alpha"—the "real estate terrorist" Sun Hongbin—have been among the most controversial and enigmatic figures in business. Will they collapse like Delong? Can they continue their unconventional expansion and maintain the top position in China's real estate industry? Will their unique business model and corporate culture create another miracle? This book will help you unravel these mysteries.
This was once a hot buzzword, with mixed praise and criticism. Wherever the Soochow army went, controversy followed. In the street talk of ordinary people, the pronouncements of experts and celebrities, the passionate writings of scholars and heavyweights, and the intense coverage of the media. Especially after the Spring Festival of 2004, with the explosion of controversy following the exposure of Soochow's Century Development project on other websites, the debate across the country reached its peak. Wherever Soochow went, skepticism trailed.
Ten years, from 500,000 to 10 billion— a Chinese business legend, a story of a company's unconventional expansion. The reporter Zheng Aimin from Tianjin Daily followed Soochow's founder Sun Hongbin and hundreds of ordinary employees, witnessing the ten-year growth trajectory of Soochow. Based on extensive first-hand materials, the reporter objectively and truthfully narrates Soochow's explosive growth from 500,000 ten years ago to 12 billion in annual sales, becoming the No. 1 in the Chinese real estate industry. The book offers unique and incisive analyses and interpretations of the doubts and concerns raised by industry insiders and the media—such as whether the capital chain can keep up, whether the risks of nationwide expansion are too great, whether the rapid expansion speed is prone to loss of control, and whether the ambition to challenge the throne—providing a fresh perspective.