Clothing brand franchising

Author: Hou Jijian / Zhang Jianhua (editors)
Publisher:
Publish Date: 2005-03-01
Features: Franchising, as a business expansion model, has experienced rapid development in the apparel industry. This book first reviews the history of franchising, then elaborates on the essence and related basic knowledge of franchising in detail. It goes on to analyze a series of issues such as the construction and management of prototype stores, the establishment of franchisors, and the writing of franchising manuals. It serves as an invaluable practical guide for apparel companies when creating their own franchising empires.