Headquarters operation of a clothing brand

Author: China Research International Brand Management Consulting Institute
Publisher:
Publish Date: 2005-03-01
Features: How to transition from a family business to corporate operations? How to set up the organizational structure of a fashion enterprise? Why does more departments lead to lower operational efficiency? What is the use of systems and processes? A must-read for brand building in China's fashion industry, promoting global brand success experience, focusing on management services for China's fashion industry. This book takes the perspective of organizational structure construction in fashion enterprises to elaborate on the meaning and principles and methods of organizational structure. It focuses on analyzing functional design and management scope design methods, departmental authority and responsibility design in fashion enterprises, and management standard strategies and key points. It briefly introduces the daily personnel management methods of fashion enterprises at the end. It is hoped that this book can provide help for the organization and suggestions of various fashion enterprises.