Theory of Image Communication

Author: Sheng Xigui
Publisher:
Publish Date: 2005-03-01
Features: With the digitalization and development of digital communication technologies in imaging technology, printing technology, electronic communication technology, etc., information dissemination has entered the "visualized" and "image-based" era. One of the key terms closely related to "visualization" and "image-based" is "imaging." Whether in real life, news communication, academic research in news communication studies, writings in different disciplines, or literature, people often hear, read, and use the concept of "imaging," yet it has never been seriously defined. What exactly is imaging? How should its connotation be defined? What is the essence of imaging? What are the laws of imaging communication? etc. Research on the ontology of imaging is scarce; theoretical studies on "imaging communication" are also rarely seen. In foreign countries, there are some works on visual communication, but specific studies on imaging, especially those integrating photography, film, television, and other forms of imaging communication, are not numerous. This book is based on mass communication theory, visual psychology, and visual communication theory, focusing on the ontology of imaging, the characteristics, process, effects, functions, social impact of imaging communication, and the study of imaging communicators and audiences as the main research objects. It reveals the fundamental principles and laws of imaging communication and analyzes the social problems brought about by imaging communication with a critical perspective, proposing suggestions for improving the quality of imaging communication, strengthening imaging communication research, and advancing the discipline construction of imaging communication. The book is divided into four parts: Part 1 introduces imaging communication theory, the development history of visual communication and imaging communication, the characteristics of the imaging world, the role of imaging in modern social life, and its contribution to human culture; Part 2 studies the ontology of imaging, including the relationship between shadow and image, the definition of imaging, the essence of imaging, the types of imaging, and the relationship between the imaging world and the real world; Part 3 focuses on imaging communication research, including imaging communication technology, the role of imaging, the social functions of imaging communication, the cultural value orientation of imaging communication, legal and ethical issues in imaging communication, and imaging communication in the context of visualization, globalization, and networking; Part 4 proposes suggestions for creating a modern Chinese imaging culture, strengthening team building, audience education, media criticism, and the discipline construction of imaging communication.