Introduction to E-commerce

Author: Deng Shunguo
Publisher:
Publish Date: 2005-03-01
Features: This book is a textbook for both e-commerce majors and non-e-commerce majors. It is divided into 10 chapters, covering an overview of e-commerce, e-commerce transaction models, internet technology and e-commerce website development, electronic payments, online marketing, logistics management, customer relationship management, e-commerce in the financial industry, legal regulations for e-commerce, and e-commerce experiments. The book is rich in content, well-structured, and. It is also suitable for a broad audience of e-commerce enthusiasts and students and teachers of relevant majors in colleges and universities for reference.