Nasal strategic management

Author: Igor Ansoff
Publisher:
Publish Date: 2005-01-01
Features: A collection of essential thoughts from Western management masters. Ansoff's name is inseparable from corporate strategy because of his outstanding contributions to its formation and development, as well as the unique historical position he holds. This unique status is primarily demonstrated through his pioneering research in strategic management, which ultimately made him a master of the discipline. He was the first to propose the concept of corporate strategy, the first to introduce the concept of strategic management, the first to advocate the systematic theory of strategic planning, the first to introduce the concept of corporate competitive advantage, and the first to propose the contingency theory that links strategic management to chaotic environments. In recognition of this, the management field reveres Ansoff as the pioneer of strategic management.