Joining the WTO and China's News and Communication Industry

Author: Ding Baquan
Publisher:
Publish Date: 2005-03-01
Features: This book exhibits the following characteristics: (1) Conducting interdisciplinary research. The study reflects the integration of disciplines such as journalism, communication, economics, political science, sociology, and law, achieving considerable depth. (2) Combining quantitative and qualitative research. The research team conducted in-depth interviews with several renowned scholars and experts, conducted structured interviews with a group of audiences who have had exposure to news media in different countries, and carried out questionnaire surveys in some provinces and cities. Case studies were also conducted, enabling in-depth theoretical analysis based on a wealth of vivid materials. (3) Emphasizing comparative research.