Private Entrepreneur Training Course (9 volumes)

Author: Jiang Yan / Wang Yong / Sun Qi / Zhou Yongxing, etc. (editors)
Publisher:
Publish Date: 2004-08-01
Features: The private economy is the advantage, vitality, and potential of Zhejiang's economy. It is also crucial for enhancing Zhejiang's comprehensive economic strength and international competitiveness, as well as ensuring the long-term sustainable development of its economy. The development journey of Zhejiang's private economy is the story of Zhejiang private entrepreneurs' hard work, bold reforms, survival in adversity, and growth amid challenges over the past two decades. Since the reform and opening-up, millions of Zhejiang's "mud-footed" people have left their rural roots, broken free from the constraints of the planned economy, and sought opportunities across the country, driving the private economy to flourish in Zhejiang. They have made historic contributions to the comprehensive progress of Zhejiang's economy and society and the prosperity of its people.
Currently, we are in a critical period of strategic opportunity in the first two decades of the new century, as well as a key phase for Zhejiang to build a moderately prosperous society in all respects and accelerate modernization. Private enterprises in Zhejiang bear an even greater historical mission. If the second leap of the private economy propelled Zhejiang's historic transition from subsistence to a moderately prosperous society and transformed it from a resource-poor province into an economic powerhouse, then to build an economic strong province, achieve a moderately prosperous society in all respects, and advance the basic realization of modernization, Zhejiang must drive the private economy to achieve a new leap. This is an objective requirement based on Zhejiang's realities and the need to leverage its comparative advantages. It is also an urgent necessity to adapt to changes in the international and domestic environment and enhance Zhejiang's international economic competitiveness.
At present, the private economy in Zhejiang faces historic opportunities. The 16th National Congress of the Communist Party of China explicitly stated that the public sector economy must be consolidated and developed unswervingly, while the non-public sector economy must be encouraged, supported, and guided without hesitation. This has created a fair legal and institutional environment and an equal policy environment for the development of the private economy, fundamentally eliminating long-standing ideological concerns and obstacles that have constrained its growth. It has also provided a strong spiritual impetus and institutional guarantee for the new round of development of the private economy.
Globalization and the accelerated transfer of international industries and capital worldwide are favorable for private enterprises to actively participate in international division of labor and competition, better utilize both domestic and international resources and markets, and acquire more factors and resources to expand their development space. The rapid advancement of the new technological revolution, especially informatization, is conducive to private enterprises fully leveraging foreign new technological achievements and advanced equipment, accelerating the overall improvement of their quality and international competitiveness.
After more than two decades of development, Zhejiang's private economy has accumulated considerable strength. A large number of private enterprises have the capacity and conditions to reach new heights and achieve a new leap based on their current foundation. This tutorial, jointly organized and compiled by relevant parties, consists of nine textbooks, including Private Enterprise Marketing, Private Enterprise Strategic Management, Private Enterprise Culture, Private Enterprise Human Resource Management, Private Entrepreneurship Cultivation, and Financial Management. Its most distinctive feature is the localization of case studies, with the majority of cases drawn from the growth stories of well-known domestic private enterprises such as Aoxi, Wanxiang, Fantai, and Guangsha, as well as failed cases like Giant.
Tailored to the realities of Zhejiang's private enterprises and incorporating the latest achievements of modern enterprise management, the tutorial integrates theoretical guidance with case studies to systematically introduce and elaborate on aspects such as the quality improvement of private entrepreneurs, strategic management, corporate governance, marketing, production operations, corporate culture, and human resource management. In essence, it can be said to be an MBA textbook tailored for private entrepreneurs, rooted in Chinese localization.