Introduction to the Management of the Publication Market

Author: Li Berlin / Zhang Ying (Editor-in-Chief) / He Yong / Chen Jihong (Deputy Editor-in-Chief)
Publisher:
Publishing Date: 2005-02-01
Features: This book draws on the general theory of market management to provide a relatively comprehensive introduction to the concept, characteristics, principles, methods, and tools of publishing market management. A new exploration by the authors is the integration of publishing market management with publishing administrative management for discussion. The authors advocate that under the conditions of a socialist market economy, publishing market management encompasses both the management of market subjects and the management of market objects, starting from the production stage.