Corporate image design

Author: Ni Yong
Publisher:
Publish Date: 2005-03-01
Features: This book analyzes the theory, methods, and design concepts of corporate identity (CI) design from three levels: mindset identification (MI), behavior identification (BI), and visual identification (VI). It aims to establish brand awareness, unify corporate identity, standardize marketing behaviors, and enhance employee cohesion to guide CI design practices, rather than merely focusing on the aesthetic enhancement of visual communication. This book can serve as a teaching material for higher education, vocational education, and professional training in art and design, and can also be referenced by graphic designers.