Consulting school

Author: Yu Mingyang
Publisher:
Publish Date: 2005-02-01
Features: This book comprehensively and systematically discusses the fundamental theories of consulting, referencing numerous advanced research findings from abroad and incorporating a wide range of practical case studies from the domestic consulting industry. The content covers the history of consulting, an overview of the consulting industry, consulting firms, consultants, consulting clients, the practical steps of consulting, consulting project management, common consulting techniques, and e-consulting. The book is detailed in its explanations, linking theory with practice, making it a valuable guide for both consulting theory and practice. It is suitable as a textbook for relevant courses in universities and colleges, as well as a reference book for consulting practitioners. The target readership includes: undergraduate and graduate students majoring in business management, marketing, communication, advertising, and public relations; general managers, directors, creative team members, and employees of consulting companies; corporate chairmen, general managers, strategic managers, brand directors, advertising managers, corporate culture managers; decision-makers, planners, and public relations professionals in government and public institutions; and others who are passionate about the consulting industry and interested in consulting.