E-commerce Case Analysis

Author: Tian Jingxi (Compiler)
Publisher:
Publish Date: 2005-02-01
Features: Based on the experiences of e-commerce development from a number of well-known enterprises at home and abroad, this book selects and analyzes representative cases from multiple industries, including retail, agriculture, international procurement and international trade, government procurement, tourism, exhibition and convention, logistics, apparel, and mobile e-commerce. By dissecting real e-commerce systems and conducting various case analyses, the book studies corporate online business activities from multiple perspectives, serving as an effective approach for comprehensive learning and mastering e-commerce theory while integrating knowledge from different fields. This book can be used as a textbook for e-commerce majors in higher education institutions, as well as a reference for advanced e-commerce training programs and e-commerce system designers and technicians.