Principles and Methods of Strategic Management

Author: Yang Jianhao / Jin Lishun (editors)
Publisher:
Publish Date: 2005-01-01
Features: This book is a synthesis and refinement of the author's extensive research on domestic and international strategic management theories and case studies, incorporating the strengths of various schools of thought and supplemented by the authors' own research findings. It introduces new theories and methods in contemporary strategic management and explores new approaches to the discipline's structural framework. The explanations of its principles and methods are clear, well-organized, and easy to understand, making it highly practical for strategic management work. This book can serve as a textbook and reference for corporate leaders, undergraduate and graduate students in management majors, and MBA students studying strategic management.